A highly innovative concept, the International VP Cigarettes brand is an intellectual propriety, owned by Mr. Voicu Petru, who created and developed this cigarettes range and whose name lent the initials of the brand (VP), which became a trade mark in 77 countries. The VP brand was successfully launched on the Romanian duty-free marked in 2004, all across the Romanian border with Hungary, Bulgary, Serbia, Moldova, Ukraine, being present also on the domestic market, starting with 2005. Itâs success is due to a good quality and the proper relationship between quality and price, on this markets.
International VP Cigarettes brand benefits os the Oriental tradition in tobacco processing based on the advantages of genuine Indian tobacco. The producer, having an experience of over 50 years in tobacco processing, insures a solid base in product quality, also representing the insurance for international standards.
Each type of cigarettes has a figurative signs on the pack (VP mark), the slogan âThink and feel in VP styleâ and the signature specimen of the branâs creator, all these elements constituting an elegant whole, which has the role of introducing the feeling of closeness between the author of the brand and customer. Aiming to satisfy all needs, preferences and expectations of the consumers, the brand is diversified in 12 different types of cigarettes, characterized by a specific processing and aromatization by an individualized presentation in unlike colored wraps with peculiar indications which covers the entire range of king size cigarettes.